Stroke destroys two million brain cells every minute so TIME IS BRAIN. If you suspect that someone is having a stroke call 999 immediately.

Read why you need to Act F.A.S.T. when someone is having a stroke.

When stroke strikes, act F.A.S.T.

Stroke Action’s F.A.S.T. campaign
The F.A.S.T. acronym was created as a helper for people to remember the main warning signs of stroke so that they ca

n act immediately in the case of a stroke by dialling 999.

F.A.S.T. stands for:
F – Face – has their face fallen on one side?  Can they smile?
A – Arms – Can they raise both arms and keep them there?
S – Speech – is their speech slurred?
T –Time to call 999 if you spot any single one of these signs.

F.A.S.T.  can help you to rapidly recognise when a stroke is taking place and then act quickly to get medical treatment and prevent serious damage.

The Irish Heart Foundation’s F.A.S.T. campaign

In May 2010, the IHF launched a 4-year TV and radio advertising F.A.S.T. campaign.

This campaign is being mounted to tackle the frightening lack of public awareness about stroke symptoms in Ireland. In 2009, IHF research showed that less than 50% of Irish adults would ring 999 if they thought they were having a stroke.

The hard hitting images in the TV ad show how quickly a stroke can affect a person. The average stroke destroys roughly two million brain cells every minute. So, the quicker a person gets into hospital after a stroke, the more of their brain can be saved.

Stroke Action is grateful to the UK Department of Health for giving us permission to use their FAST advertising materials. These ads have been very successful at raising awareness in the UK, resulting in a 55% increase in stroke-related emergency calls.

The Stroke Action’s F.A.S.T. campaign won an Irish Healthcare Award 2010 for the Best Patient Education Project non-Pharmaceutical, a Biomnis Healthcare Innovation Award 2011 and a MSD Crystal Clear Health Literacy Award 2011.