Citizen CPR (Cardiopulmonary Resuscitation)

The Pre Hospital Emergency Care Council, in an effort to encourage bystander CPR or CPR by untrained persons, where a person had collapsed, ran a Television Advertising campaign to promote Citizen CPR. Please see below.


If an adult has suddenly collapsed, is not breathing normally and is unresponsive, they maybe in Cardiac Arrest. There is no time to lose. Even if you are untrained your actions can help.

There are two simple actions that you can do to help save their life.

  1. Call 999
  2. Push hard and fast in the centre of their chest about 100 – 120 times per minute until the ambulance service arrives.

Vinnie Jones Hands-only CPR training film

The British Heart Fountation teamed up with Vinnie Jones to help thousands of people across the UK survive a cardiac arrest. Now the result has ‘gone viral’, with 2 million people watching Vinnie’s training film online.

The film features Vinnie Jones explaining how to give Hands-only CPR to the beat of the Bee Gees’ Stayin’ Alive. It’s backed up by a shorter TV ad and has prompted thousands of people to download alife-saving mobile app and buy limited-edition t-shirts.

We already know of at least 25 people who have remembered the campaign and acted on it. When one patient arrived in hospital, the doctor took one look and said, “You’ve been Vinnie’d.”